MSc. Sanjin Lisic

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Experience

Product Manager March 2021 - Now

Personify Health (Virgin Pulse)

Product Manager working on personalized omni-channel continuous engagement platform solutions and integration as well as platform enrollment in a highly regulated industry.

• Lead product strategy for mission-critical communications infrastructure serving tens of millions of users across enterprise and SMB market segments, managing multi-channel engagement platform including email, SMS, push notifications, and in-app messaging.
• Drive platform capabilities that enable internal teams to deliver continuous user engagement, transforming communications from operational necessity into strategic growth driver.
• Orchestrate cross-functional product delivery across 4 engineering teams, ensuring alignment between technical execution and business objectives accross product and engineering streams.
• Achieved and maintained 98% communications deliverability across all channels, establishing industry-leading reliability standards for health and wellbeing platform communications.
• Launched comprehensive communications solutions enabling internal teams to independently drive user engagement campaigns, reducing time-to-market for engagement initiatives and reducing reliance on engineering teams.
• Partner closely with sales and operational teams to translate business requirements into scalable product solutions, ensuring platform capabilities support both customer acquisition and retention strategies.
• Drive platform enrollment optimization initiatives, streamlining user registration and onboarding experience across diverse client implementations and market segments.
• Own end-to-end product lifecycle for communications platform components, from strategy and roadmap development through delivery and performance optimization
• Navigate complex technical infrastructure decisions for high-volume, multi-tenant communications systems supporting diverse client configurations and compliance requirements.
• Drive data-driven product decisions using engagement analytics and deliverability metrics to optimize platform performance and user experience.

Platform Product Owner September 2020 – March 2021

Personify Health (Virgin Pulse)

Product Manager working on platform-wide promotional and transactional communications solutions in a highly regulated industry and continuous engagement solutions with focus on personalized email and push notification communications.

• Own end-to-end product development for internal communications platform enabling cross-functional teams to design, deploy, and optimize email engagement campaigns for health and wellbeing platform.
• Partner directly with single engineering team to deliver scalable email communication solutions, managing product backlog and sprint planning for continuous platform enhancement.
• Implemented advanced email personalization and versioning capabilities, flexible communication strategies that improve user engagement across diverse client populations.
• Established robust email deliverability infrastructure maintaining 98% delivery success rate through technical optimization of sending reputation, verification, and compliance features.
• Collaborate with internal operations and marketing teams to understand communication workflow requirements and translate business needs into technical product features.
• Manage platform communications strategy, roadmap and feature prioritization based on internal team usage patterns, engagement performance metrics, and operational efficiency gains.
• Design and implement email template system architecture supporting brand customization, responsive design, and compliance requirements across multiple client configurations.
• Ensure platform scalability and reliability for high-volume email processing, supporting millions of user communications across enterprise and SMB client segments.

Head of Products July 2019 – September 2020

Bicom Systems

• Maintaining Bicom Systems product suite backlog for 5 software development teams as Head of Products and Nexus Product Owner.
• Product Planner in Blackblot Product Management Team coordinating activities with Sales, Marketing, Customer Service and Business Success.
• Defining product strategy, conducting market research, collecting Customer feedback and distilling the information into Market Requirements Documents.
• Refining MRDs into Product Requirements Documents with Engineering Teams and Product Owners.
• Working with Partner companies to establish relationships, develop product integration and cooperation projects.

Product Manager March 2018 – July 2019

Bicom Systems

• Working as Product Manager, Product Owner and Product designer for UCaaS Telephony software and Unified Communications applications based on a Professional Open Standards Turnkey Telephony Platform, alongside providing Outbound Marketing assistance and conducting Market Research.

Software Engineer November 2010 – March 2018

Bicom Systems

• Senior Windows and OSX desktop app developer utilizing C++ programming language with Qt and C# programming language with .NET framework developing a Unified Communications app.
• Chief Linux desktop developer utilizing C++ programming language with Qt and native development frameworksdeveloping a Unified Communications app.
• Senior Ruby and Go developer developing telecommunication software for a Professional Open Standards Turnkey Telephony UCaaS Platform.
• Senior Go and JavaScript developer implementing a suite of application lifecycle management services from building and packaging software, through distribution and automatic updates to crash report and analytics processing and retrieval.

Freelance Developer March 2008 – November 2010

Freelance Developer

• Design and development of Windows desktop applications using C# programming language and .NET framework for small businesses.
• Design and development of Web sites for small businesses.
• Design and development of Node.js Web application for note and project management.
• Design and development of Ruby Web application for code and issue management.
• Design and development of Go application for collaborative drawing.

System/Network Administrator July 2009 – July 2010

Banovici Coal Mine - Rudnik Mrkog Uglja Banovici

• 1 year internship in the Automated Data Processing department as a System and Network Administrator charged with maintaining hardware and software of a network with 300 PC Workstations spread over 6 remote locations as well as development of business and technical software.

Education

MSc, Electrical engineering Univerzitet u Tuzli - 2016

Master's program in Software Engineering and Informatics.

BSc, Electrical engineering Univerzitet u Tuzli - 2008

Bachelor's program in Technical Informatics that includes courses in Software Engineering, Informatics and Automatics

Projects

ProdFleet Boards Jan 2025 - Present

Add-on project for ProdFleet allowing feature boards and product roadmaps to be shared with authorized users and clients.

Skills: Vue.js · Figma (Software) · Storybook · Kubernetes

Links: ProdFleet Boards

ProdFleet May 2022 - Present

Product Management SaaS for startups and SMBs.

Skills: Go · Vue.js · Kubernetes · Mixpanel · Unleash · Drone

Links: ProdFleet Landing Page

Kronus Nov 2016 - Present

Microservices for distributed execution of scheduled jobs and workflows.

Skills: Microservices · Redis · Go · MySQL

Lethe Dec 2024 - Feb 2025

Prototype project for ProdFleet to test DuckDB, data ingestion and processing. Contains compute portion of the analytics solution that uses S3 for storage and serves analytics for the data.

Skills: Python (Programming Language) · Go · DuckDB · D3.js · gRPC

Migra Feb 2025 - Feb 2025

MySQL DB migration TUI app based on https://github.com/pressly/goose and Bubble Tea.

Skills: Go · MySQL

Howlnote Mar 2013 - Jun 2020

Howlnote is a simple note taking, task list making and event tracking web application.

Skills: Express.js · Vue.js · Node.js · MongoDB · Go

Reticulum Oct 2015 - Nov 2016

WebRTC Webphone with SIP Proxy implemented on Raspberry Pi platform built in Ruby and JavaScript

Skills: Ruby · Raspberry Pi · Session Initiation Protocol (SIP) · Voice over IP (VoIP) · WebRTC

Links: Reticulum, Araneola

Skills & Expertise

Product Strategy and Analytics

Product Engagement

Product Management

Agile Frameworks and Methodology

Project Management Tools

Engineering

UX and Graphic Design

Application and Service Development

Web Development and Design